Based on underwater observations, scientists described some approach patterns. Most sharks used an "underwater approach" in which the shark swam just below the surface until it was approximately 1 m (3.3 ft) from its intended prey and then attacked by deflecting the head upward and emerging out of the water. The white shark also presented a "surface-charge" which consisted of a rapid rush with the body partially above the surface. In rare cases, whites performed an "inverted approach" in which they swam with the ventral side up. Although the majority of approaches are horizontally oriented, vertical approaches are nonetheless common. White sharks readily engage in vertical swimming during feeding activities, sometimes swimming perpendicular to the surface in direct and rapid pursuit of floating objects. There are benefits of using the vertical approach to capture prey positioned near the surface. Firstly, a predator attacking from below is more difficult for the prey to see, while at the same time, the shark has a better view of its prey positioned overhead. In addition, fleeing (rapid movement away from an approaching predator) is probably the most common escape tactic used by animals under attack. Considering these situations, extended escape in the direction opposite the vertically approaching shark is virtually impossible. The propensity for vertical swimming was observed in small white sharks approximately 220 cm (86 in) in length. Scientists believe that the development of this behavior precedes physical changes, such as broadening of the teeth, believed to be adaptations for feeding on large marine mammals.
Few hypotheses about the consumption patterns of white sharks have been made based on observations under natural conditions.
A behavior pattern described as "repetitive aerial gaping" was observed in white sharks of southern Australia. The sharks were seen with their heads out of the water, mouths at or above the surface, rolling onto their side and opening and closing their mouth in a moderately slow, rhythmic, partial gape while swimming slowly along the surface. The most notable difference between this behavior and normal surface feeding is that the repetitive aerial gaping is not oriented toward food or possible targets. White sharks also scavenge from fishermen's nets and longlines and take all manners of hooked fish. This propensity often results in their own accidental entrapment.